Mobile development continues to be an enormous market, with nearly 7 billion smartphones world wide (about 85% of the human population). The marketing team at our software agency determined an annual report could be distributed to potential clients to win business.
The content for this deliverable needed to be useful and informative, rather than a sales pitch. To achieve this, we wanted to share our knowledge on mobile app development in major areas such as demographics, design, development, and project management. The report would include examples throughout.
The industry report allowed us to reach potential new clients by providing something that not only highlighted our expertise but was also useful and informative. We placed a qr code in the printed versions to link a digital version that could be shared. The report covered a market summary for the mobile app industry, design and development trends, project management, and software development.
We found providing a physical document showcasing our expertise was more successful compared to cold calls or emails. We were able to gain a higher level of inquiries and projects, as well as, establishing a template for future documents.
