Aspen Snowmass is a four mountain destination in Colorado. Each of these mountains offer a unique skiing experience and a range of activities, making Aspen Snowmass a popular destination for both winter and summer sports enthusiasts. Aspen wanted to update their existing app to match their new branding and also add some improvements to existing features.
The Aspen Snowmass app features four different mountains, so the biggest challenge is organizing content so that it's easy to navigate between locations. The main goal of the app is to provide a mobile hub for all things Aspen Snowmass, both on and off the four mountains. One unique challenge of the interface was that many people would be viewing this while on the mountain. This meant the interface needed be easy to look at with bright sunlight and a snowcovered background while holding the phone.
The navigation between the four mountains needed to be intuitive, so wireframing and seeing how everything was organized was very important to define. We presented multiple concepts and iterated on hierarchy based on analyzing the higher traffic areas in the previous version of the app.
The Aspen Snowmass App allows users to stay up-to-date on everything Aspen Snowmass, including exclusive events, current mountain conditions and Stats and Tracking functions, including year-over-year stats for vertical feet and bowl laps.
Using location services, the Aspen Snowmass app has the ability to track stats for ski sessions on any of the four mountains. View skier days by mountain and see your year-over-year stats for vertical feet & bowl laps.
Explore weather conditions with 5-day forecasts, as well as up to date trail reports and lift status.
The parking section was one of the most requested features giving the ability to plan your trip to the mountain. This section provides real time parking lot status and directions for each mountain.
Before the latest update, the winter season content was shown throughout the year and the app was not very useful in the summer months. We created a summer mode that would feature summer activities and events and help drive traffic to the app throughout the year.
By analyzing user interactions in the app we were able to iterate and improve navigation between the four mountains. Specifically we were able to see where people spent most of their time in the app and better expose primary features, so they were more easily accessable. The ability to check weather forecasts and parking status has made the app even more useful for planning trips. Winter season always sees the most interaction, but with the new summer mode there is more reason to open the app any time of the year.
